WHO’S THAT? is a weekly newsletter by Justin Moran, a New York Based Creative Director + Former Editor-in-Chief of PAPER, featuring candid interviews and photos that spotlight emerging talent and offer fresh insight into familiar faces — a project rooted in discovery, both of new people + new perspectives on the ones you thought you already knew.

In a media landscape increasingly shaped by algorithms, follower counts +celebrity status WHO’S THAT? aims to push back against the homogenization of who gets seen and heard. By prioritizing space for underrepresented voices, this newsletter champions talent that might otherwise be overlooked — creating a platform driven not by metrics, but by curiosity, conversation and cultural contribution.

This is a fully independent, self-funded initiative with a long term view to grow and expand it’s reach. As WHO’S THAT?builds momentum, the goal is to scale its output and resources in order to support even more talent — offering a consistent, thoughtful alternative to mainstream media.